Sweden is often considered to be the heartland of social democracy – but that may no longer be the case.
Benedict Hugosson is a global expert in political campaigning.
He has lead national field campaigns for the Social Democrats in Sweden and is a leading thinker in political engagement strategies and tactics.
An Australian born Harvard graduate, Ben has trained activists in Europe, Africa and the Middle East.
I caught up with Ben for a chinwag about the fall in support for the historically dominant Swedish Social Democratic party, the rise of right wing nationalists in Sweden, why party membership is critical to voting patterns, how face to face conversations are still better than digital campaign tools, and what the future holds for mainstream European political parties of both the left and right.
It’s a fascinating, in-depth insight into what is happening right throughout Europe. It also uncovers the important role that membership and organising plays in electoral outcomes.
As ever, if you’re enjoying the show – please rate and review!
Misha Zelinsky: Ben, welcome to the show. Thanks for joining us here in Australia.
Ben Hugosson: Thank you very much.
Misha Zelinsky: Now, we might start with a little of your background because I think this is somewhat curious one. How does an Ozzie end up in Swedish politics because, one I’m curious to know about and to how do I get the job?
Ben Hugosson: Exactly. Like you said, I didn’t grow up in Sweden. I grew up on the far North Coast of New South Wales. I think that the reason why I ended up in politics has a lot to do with my background here in Australia. When I was about 12 years old, my mother passed away with cancer and my dad was pensioned, he got sick and couldn’t run the family farm. When, we grew up there was a recurring theme of not having much money. There was one night in particular that I remember, it was a very hot day and Australia’s great in that respects, I love the warm weather. But what I love is when, of an afternoon, the temperature just drops and then you get these fantastic thunderstorms that come in and you get these fork lightning and it’s just such a spectacular light show.
Ben Hugosson: On this night I’m lying in bed and we’re just about to go to sleep and a storm is raging outside and all of a sudden the whole roof blows off our house. Me and my twin brother, we get out of there and the family, we spend the whole night in the bathroom because that’s the safest place in the house. The next day I remember, workers coming and climbing up over our house and they basically had this bird’s eye view of my room and where I sleep, my bed. I remember looking at my bed and just seeing it very tattered and broken and I was embarrassed. I wasn’t only embarrassed, I felt so powerless. I never really got involved in politics in Australia, for me that was something that other people did.
Ben Hugosson: When I got to Sweden, there was a lot of people talking about a politician called Olof Palme, and he was the prime minister’s Sweden. People seemed to love this guy and I had no idea who he was. One day, I looked up on, on Wikipedia, I looked up who he was, and I started to read. Down the bottom of Wikipedia there’s a lot of different links and I click on one of these links and I go into a website, which is Olof Palme International Center. Which is the aid organization for the labor movement in Sweden and I see pictures of people that are held back by structures, that basically may mean that people are powerless to affect their own situations. I see them and I see other people that are helping to remove these structures. So, people do feel empowered and oftentimes these people are the same people. And I could see myself in the people that were held down by structures, but I could also see myself in those people that helped remove those structures. That for me was really inspiring. There, and then I basically signed up to the party.
Misha Zelinsky: The social Democrats.
Ben Hugosson: The Social Democrats, exactly. After that, I went to an education to a training that they had for aid projects. Despite the fact I could not speak the language, I didn’t have a project, I didn’t have anything, they welcomed me with open arms. When you get there, there is such a focus on people’s movements, on getting people involved and when I was there, I met people and they just dragged me along to a meeting. All of a sudden you sit there and you start seeing how people are writing motions and they’re sending them through the party and it’s becoming party politics. You get this taste of democracy and you want more of it. That’s why I got involved with the party and why I have been involved with the party since then.
Misha Zelinsky: For those that listening, and may not completely understand the situation currently in Sweden. Maybe you can just quickly cover that off, I always joke that most of the political parties in Sweden are all to the left of the labor party. But currently the Social Democrats are in government, but they were a minority government. Maybe you could just quickly cover that off before we dive into, what else is happening.
Ben Hugosson: I can begin by saying the Swedish Social Democrats have been the most successful democratic political party in the history of the world. They have pretty much-
Misha Zelinsky: I think the Labor Party, we also claim that. But we can arm wrestle for it.
Ben Hugosson: Basically since the 1920s, 1930s the Social Democrats had been in power in Sweden, pretty much unbroken. What’s been happening recently is that that hegemony has been changing, has been loosening up. What we find now is that we have gone from a party that’s been about 45% and that’s great because we could, we could govern on 45% because we had. And left this party to the left of us that would just accept everything that we wanted to do. Just slowly but surely going down in getting smaller and smaller election results and then having to start bringing in other parties into our coalition. We started with the greens, but our share of the vote has sunk so much now that in the last election we were very, very lucky to form government. It took three months for us to form government. What we’ve had to do is actually start negotiating with some of the neo liberalist parties.
Ben Hugosson: The reason why we can negotiate with these, is that there has been a dramatic increase in right wing populism in Sweden. We’ve had a, traditionally there are the Moderates who have been out our opposition who have basically now been dwarfed by a far right party. This far right party in the last week has actually become the largest political party in polls in Sweden. For us, that’s a bit of a defeat because we’ve always been that party. We’re sitting there now with a progressive block this has to negotiate with a neo liberalist block to hold out the conservative block. This conservative block hasn’t existed in Swedish politics for a long time, but they are becoming the most powerful block in Swedish politics. What is happening then is that now that we’re having to negotiate with neo liberalist, we’re having to negotiate away a lot of things that we went to the election on that are very, very dear to us as a political party. But, it’s becoming a solution that we have to have if we do not want a far right government.
Misha Zelinsky: This increasingly is a challenge for a lot of… Social democratic parties globally been in decline of course, we lost the election here in 2019. But this is a challenge throughout Europe with the traditional center-right parties in many cases disappearing or being cannibalized by far right parties. What’s driving it in Sweden in particular, is there a particular issue that’s driving this populism that you can see?
Ben Hugosson: You can look at this on many levels. Firstly, I think that the narrative that the far right is using, is built on the narrative of the right wing parties. To break down the social democratic hegemony that has been in Sweden, the right wing party, the Moderates, when they were looking to attack us back in the early two thousands. They looked at the welfare system and we’re looking at the amount of people that were actually cheating the welfare system. One of the first things that they did was they hired a right wing think tank to do a study and it came out in the newspapers and the title of the newspaper was. Or the article in the newspaper was two out of 10 people cheat or know somebody who was cheated the welfare system or something like that. It makes it sound like there’s a lot of people cheating the welfare system. But in reality, if we’re 10 people and everybody knows one of those people, then you can say 100% of people know somebody that’s cheating the welfare system.
Misha Zelinsky: Lies, damned lies and statistics.
Ben Hugosson: Exactly. What it did is it painted that picture that there were people cheating the welfare system.
Misha Zelinsky: Is this a new thing in Sweden or it’s always been bipartisan support for welfare’s an attack of that nature, a new phenomenon?
Ben Hugosson: The righters always attack the welfare system, but there has been such a large acceptance for the welfare system. Mainly because our welfare system it’s not means tested. It’s something that is general for everybody. So, if you are getting some government rebate, we don’t test if you have a low paying job or a high paying job, everybody gets it. That for us has been very, very important because what it’s done is it created a broad acceptance for welfare in the country. But, these attacks on these democratic systems were then use by the far right. Basically when you have the Moderates coming in and saying that, “There’s a lot of people cheating the welfare system.” Then you get the far right coming in and saying, “Okay, yes, we established that fact that people are cheating the welfare. They add that we know who was cheating the welfare system.”
Ben Hugosson: They run ads where they say that our budget, it’s a competition between, pensioners that that wants a decent living standard and immigrants that are coming in and cheating the welfare system. They build up that tension, but we have to say that, that narrative that they have formed is actually on the back of neoliberalism. What they did when they created this mistrust of the welfare system, they created and an arena for the far right to come in and actually create conflicts in between groups in society.
Ben Hugosson: I think that that is an important thing to see that the right wing and neo-liberalism has broken down a lot of the support for our democratic institutions. But I think that it goes a lot further than that as well. I think that when they have come in and they’ve broken down support for democratic institutions. They have broken down and privatized and hollowed out, democratic structures as well. One of the things that we have done is we’ve looked at the role of engagement in this crisis and one of the things that we see is that self-governing organizations have been basically the playground for where people have engaged. There’ve been the default mode of engagement for very many people. Since the 70s these institutions have started to lose members, so there’s a narrative that it’s political party, that are losing members but this is definitely not the case. It’s all-
Misha Zelinsky: People don’t join anymore.
Ben Hugosson: People don’t join anymore. We’re not a nation of joiners basically, and this is a problem both for the union movement or for political parties, but all-
Misha Zelinsky: Churches.
Ben Hugosson: Forming clubs, churches, you name it. What’s happening is that people aren’t experiencing democracy on an everyday basis or in these self-governing organizations. They’re not experiencing democracy and when they don’t experience democracy as a lived experience on an everyday basis. Of course, they’re not going to start thinking that democratic institutions can actually provide solutions to our pressing problems because they haven’t experienced it before. I think that there is a big connection there between what is happening now and the distrust in political process and the way that we engage. One of the things that we also did was look at what is the effect of party membership on election results.
Ben Hugosson: In the 90s the Social Democrats had 260,000 members, which was roughly four percent of everybody that voted and when we had four percent of everybody that voted, we also got 45% in the elections. Since then, that figure has dropped, we’ve lost about 160,000 members and we’re down to about 1.2% of the voting population as a member of our party. We’ve also done the worst elections in our history and this is basically a straight line down. It pegs the loss of members. Another thing that we’ve also looked at is, what is the role of party membership in personification. Personification it comes from the Greek political party Pasok and when they basically disappeared overnight. Other examples of this are the socialists in France.
Misha Zelinsky: France.
Ben Hugosson: We’ve had Netherlands also being pasokified, Labor in Scotland. When we look at this, when we look at what are the organization, what are the political parties that are being pasokified. We see that they basically do not have members and there seems to be a critical role for members in this crisis.
Misha Zelinsky: What is the key then to turn around this decline in membership, if you say that there’s this a causative relationship. How can parties encourage people to join, because we have the same problem here with the Labor party. Membership has declined as percentage of the population overall and certainly our primary vote has declined. What is the answer there?
Ben Hugosson: I think that what we have to do is, we have to look at nature of engagement. There are many people that are saying, and I don’t know if it’s the narrative here, but it’s definitely the narrative in Sweden. That these, these old political structures and these old political parties have got old methods of engagement.
Misha Zelinsky: Is in having a say in what the party does and its structures.
Ben Hugosson: Yeah. Or just getting involved in a political party is not a modern way of engaging. But the problem with this is that the way that people engage now is a new way of engaging and our political parties are also engaging that same way. We’ve made a shift from engaging with people to engaging with content. When we like something on Facebook, we’re engaging with content and the thing about that is that you can do it by yourself. When we engage with people, we’re doing totally different things and this is basically how self-governing organizations have been built up. They haven’t been built up on engaging with content they’re being built up on engaging with people. That might be that, we sit round us in a local club and decide what we’re going to do, which issues we’re going to push.
Ben Hugosson: But it is a discussion between people, we sit around and we talk about doing a campaign and this is the relation of organizing that. We see that it is coming up more and more where we’re actually rediscovering the old methods of engagement. I think that is really important, the innovative stuff that is being done today within the realm of engagement is actually a lot of the stuff that has been forgotten. Since the 70s I mentioned before that self-governing organizations have lost members since the 70s is that, what’s happened is that we’ve had TV, radio, email, social media. All these mediums come that have basically been mobilizing mediums and we’ve seen them as the new default mode of engaging with people and they’re the ones that have dominated. During this period of time, when we have been predominantly mobilizing people, not organizing people. We have lost leadership capacity within our organizations.
Ben Hugosson: A lot of this memory of how you actually organize people and how you engage people with other people, we have lost. This is one of the biggest challenges that we have is that we have to relearn a lot of this stuff and not only relearn it for ourselves, but teach it to a lot of different people as well. It’s going to be a long road, it’s going to be a very hard road, but it’s a road we have to travel and we have to stop now.
Misha Zelinsky: You talked about this disappearing acts of some of these great parties on the left and right. We’re talking specifically about the left in that example, but I’m curious about whether or not it’s caused it, even certainly correlated. The refugee crisis that existed as a result of the civil war in Syria and the flow on effect in Europe. What was the impact, certainly gets debated a lot and it’s been used by a lot of far right parties, particularly those who’ve got in to power in Eastern Europe and Hungary and others. What has been the impact of immigration on the political discourse in Sweden?
Ben Hugosson: That is the number one most discussed political issue at the moment. Like I said, a lot of these narratives are built off the neo liberalist narratives. They use immigration as a way of, dividing Sweden up and putting people against people and it has been a tough issue for us to deal with. Absolutely, and when we had this immigration crisis in Sweden, we had very many people trying to come to Sweden. During a period of time we had this massive spike of people landing in Sweden and wanting to seek refuge. We didn’t have the organizational capacities at the time to be able to bring that many people into to Sweden. And to make sure that we integrate them into Swedish society by making sure that they have a job, that they have a place to stay. Just basic things that we all really, really take for granted. This was a a period of time that the right, they tried to blame us for it and they always are bringing up this period of time and of course, it was a very extreme period of time.
Ben Hugosson: It meant that we had to take extreme measures to make sure that we could handle this. It was cold at the time, but we had to make sure that we had a place for people to stay. We had to basically look at every single building in the whole of Sweden and make sure that we had a place for them to stay. Some people, we had to make sure that the military maybe had tents to house people. So, it was a very big thing for Sweden and very tumultuous for a lot of people and a lot of people felt that things were, were spiraling out of control, absolutely.
Misha Zelinsky: I’m curious about this, because there’s a debate that exists and migration has always been a fixed problem in Australia, which I’m sure you’re aware of. It has been politically difficult for Labor, particularly in the refugee question, although there’s been more favorable attitudes towards permanent migration. But Europe is a little bit unique in that it has more of a borderlines about it. People are free to move around though they’re, Sweden’s a little bit different but largely participates in that. Has bought or corroded support for democracy, do you think? I mean, it’s a big factor in the Brexit debate, taking back control. How does that impact, because I know, look at the Danes are probably one example, where the labor party’s done well there. But they had a rather conservative position on immigration that they took the election. I’m curious about your take on this borderless, this question and whether or not it’s consistent with democracy.
Ben Hugosson: Democracy works when people feel that they can actually influence democracy and even before this debating immigration, there was always a debate about how democratic the EU actually is. The immigration is a way for people to maybe express that feeling of disjointedness of not being able to influence, but it’s probably not some of the root causes. Not being engaged in your local society, if we can fix that and give people a place in society, I think that a lot of these issues will fade away. Because people will see that they do have a place that they can actually influence their local societies and they will feel empowered.
Ben Hugosson: I talked earlier about the Olof Palme and he has a great speech about industrial society’s problem. He begins to speech by talking about, how much room you have, he calls it, elbow room and he says that when that starts to shrink, people will try to escape to their own private economy and I think that, that’s the case. Our job as Social Democrats is to make sure that people actually feel that they can influence their societies. We can have borderless societies, but as long as you feel that you can influence your society and where you live, then I don’t think that, that’s going to be a huge problem.
Misha Zelinsky: What about, you talked about economics there. One of the things that’s so scary is I think as a Social Democrat is that, the country you would instinctively point to where Social Democracy has flourished traditionally and could flourish ongoing basis, is Sweden, the Scandinavian countries. A lot of people say, “Oh, that model can’t work.” I always joke that, Sweden’s not a theory, it’s a place you can fly to, you can literally go there, it’s not Narnia. But, what is it that… Is there an inequality emerging within Swedish society economically? Is that regional city divide emerging as well and are there people being felt, looked at economically. Is that impacting and is that creating a space for the far right to try to get in and sell populous message?
Ben Hugosson: Yeah, most definitely. I think that inequality… Absolutely during the time of the Social Democrats. I don’t think that we should feel that, we’ve always done the right thing. But definitely when the right wing took over Moderates, then took over after 2006 that inequality started to shoot through the roof.
Misha Zelinsky: Right around the time of the global financial crisis.
Ben Hugosson: Absolutely. They took over just before, but I think that they probably used the global financial crisis as a way of actually forcing through some economic policies. That basically weakened the labor movement that made employment a lot more precarious and I think that people are feeling the effects of that. Things like, having to wait for an SMS to know that you have worked that day and these are problems that we shouldn’t have in a wealthy society like Sweden. These economic problems are actually starting to creep up and starting to become a problem. We see that in all unequal societies you’ll start to have people that have things and those that don’t have things. I think that this is one of the big problems that we have to actually start to address.
Misha Zelinsky: One of the things that I find, I think a lot of social democrats globally are struggling with, is the theory with inequality increasing theoretically that should be good conditions for a social democratic government to come to power. For whatever reason, social democratic parties throughout the world or center left parties are really struggling to connect with people and the concerns that they have. May have, some policy solutions for them but it seems that whatever it is that we’re selling people aren’t buying it. And this precariousness or anxiety they feel we’re not connecting with them in fact, perhaps is that were being portrayed that way. But change seems scary when you have so little you only you’re afraid to lose even that little, bit. A risk on a social democratic party becomes more difficult. What do you think is the answer to make people have faith that we have the answers for them?
Ben Hugosson: Actually there was one part of your question that I didn’t answer before about the divide between-
Misha Zelinsky: Other regional areas.
Ben Hugosson: The Regional areas and because I think this actually ties in a little into what we are talking about. If you go and have a look in the Swedish Social Democrats, we sing a lot of songs. Yeah. So we have our work of songs and when you look at a lot of these songs, they are stories about people moving from the country. Who often are the good people moving to the city and being exploited by the bad people. There is, even in our old songs, there is this divide and that I think stays, when I grew up, there were films like City Slickers. City Slickers is a derogative term for people that live in the city. This divide, it’s always really been there and it has been used like in our songs of workers to portray what some injustices are there. This is still there and it’s still a problem.
Ben Hugosson: But for the Social Democrats, we have been those that have been able to bring these diverse groups together. One of the things that we have brought together and being like this big party that’s conformed government is that we have brought together progressive people but also conservative people. People that want some welfare or security system and those that value security. We’ve been this amalgamation of these two value groups and we’ve been able to talk across almost value sets but actually land in a set of progressive policies.
Ben Hugosson: This is one of the keys to actually getting back into talking to some of these people is that, we can’t also divide up our country as well and say, “These are those people that think this and we think this, we’re progressive’s and we’re Social Democrats. We need to actually… How we’ve done it before is to go in and be really, really embedded in our societies and actually get these people to start talking together. Social democracy has never been a set of policies, it’s been a promise of democracy. It’s been a promise that together we can actually go together and influence our situation. I think that that’s what we have to do.
Misha Zelinsky: It’s interesting you’ve talked about this conservative element of social democracy. Increasingly it’s been overlooked, I think one of the problems that we have are attitudinal and we tend to hector people that are a bit more conservative. People that might be economically progressive as you said, but have more socially conservative views. What do you think the role for people perhaps that are religious or have more socially conservative views. What is the role for them to play in social democratic parties? Because increasingly they’re looking at parties such as ours and saying, well that party, I don’t feel at home there anymore. The labor party traditionally had a large Catholic element, which is I think still of our fabric, but an increasingly minimized fabric. I’m curious about your take on that from a European perspective.
Ben Hugosson: Sweden is a lot more secularized than what Australia is.
Misha Zelinsky: That’s interesting because a lot of people say Australia is quite secularized.
Ben Hugosson: We have the Swedish church and up until the 90s everybody was born directly into the Swedish church. In fact one of the largest elections outside of political elections or the largest selection outside of political elections is the Swedish church and it’s a big thing. That’s actually traditionally how the right wing in Sweden have come and gained power. Because, what they’ve done is they’ve won in the Swedish church election and because they get money and they a position in the society.
Misha Zelinsky: It’s a platform.
Ben Hugosson: It’s a platform to run other elections. But for us, we don’t have large diverse groups of different religious groups, that is increasing, absolutely because of the immigration that has happened in Sweden. But religion generally does not play a role in, in Swedish politics. But, if you start thinking about say conservative and conservative values and their role, we traditionally have not had a large conservative block. This is something that is very, very new in Sweden, but it doesn’t mean that those conservative views haven’t been there. I think that this is largely because the Social Democrats have been able to sew together and to do it on this idea that, we want some security, we want unemployment insurance. We want a welfare state or health care that when we get sick we can actually be taken care of and it not break the bank. We’ve been able to amalgamate these groups and I think that we have to say that if we’re going to move forward, power is through the electoral system.
Ben Hugosson: And, in the electoral system you need 50% plus one. We can’t just be talking to one value group, we have to be talking to multiple value groups and to make sure that we have the majority that we need to win. Our electoral system is geographically based so, we have to say, “Okay, well who are the people that exist in my neighborhood.” We have to go out and talk to these people and people that have progressive views and those that have conservative views, there is a possibility that they can land in the same policy platform. That’s traditionally what social Democrats have shown, but at the moment these more conservative people, these are the people that were leading to the right wing parties.
Ben Hugosson: We have to start talking to them and start bringing them back in and make sure we have some common consensus about what we want. It’s not just us giving to them, it’s them giving to us as well. But, we have to see that our power is based on each other because the alternative is more right-wing ideologies that are more individualized. That see people as sometimes a commodity within a system, but also people that follow a powerful leader. There’s not much power in that for these people and like I said, we need to make people feel empowered. We have to start talking to them and we have to create arenas for that.
Misha Zelinsky: One of the things I think is becoming difficult in a lot of democracies is this, either a winner takes all approach to the governing. No longer having mutual toleration and maybe the way Trump has approached governing, which is basically winner takes all. Or increasingly people just not accepting the outcome of elections or not perceiving elections to be the best way to get things done. I think of something like maybe the extinction rebellion, which is a bit of a global phenomenon, but people being extremist in their activists but also authoritarian in their approach to whatever issue or change they’re seeking. How do you think we can still make sure that people think that the town square or politics is the actual way to get things done. And that there’s an art of compromise there as compared to the, cancel culture in the left or the right wing populism on the right. What is the answer?
Ben Hugosson: We can’t deny that we have very large and pressing problems and a lot of the problems that we face will require large and urgent action. I think that, that’s what organizations like the Extinction Rebellion are talking about. They’re saying that we need large and urgent action and we’re fed up with the inaction, we need to do something. I think that there is a lot of inaction and politicians might have to take some blame for that, but we also have to see that we need to create the prerequisites for actually being able to tackle these urgent problems. We have to create space for innovation, absolutely. For innovating in the climate movement. We can’t have the situation where we are, where we can only present incremental politics. Because, that incremental politics is not going to solve the environmental crisis.
Ben Hugosson: The only option for us is to start talking to other people, is to start talking in society and creating a dialogue on what this is going to take. Because people, when you aggregate their opinions, that is vastly different. That aggregation, what you end up being is vastly different to when you get people to sit down in a group and to actually come to some consensus. When people sit and they start talking to other people, they start to empathize and they start to be able to give up things. That they didn’t think that they could give up before, mainly because they’ve empathized with other people and they see that it’s for the greater good. I think this was actually what was happening in the civil society and that’s why engagement is so important. We need to start talking to our neighbors and mix up.
Misha Zelinsky: Mix in.
Ben Hugosson: Once we start doing that, then I fully believe that we will be able to enact the policies that we need to be able to tackle these crisis. We do have large and pressing problems and we too need to solve them very, very quick. In some ways, these organizations are totally right, like Extinction Rebellion, we need to act now. We do, but we also need to create a dialogue and that dialogue will create the space for us to attack these problems.
Misha Zelinsky: That’s a challenge, I don’t think there’s much of a dialogue when you turn up and shut down cities and make people whose lives are already difficult, more difficult. I’m not sure that’s the way of getting it done but the thing actually is, you’re a party machine man and one of the challenges of seeing to this discourse question is this information bubble that we all live in now. You basically see it on Facebook or any other social media and be served up your own opinions of things that you agree with, in an increasingly specified manner. The right seem to have weaponized these in a particular way that is confounding social democrats globally. Are you seeing that in Sweden and secondly, how can we make sure that these social media channels, and have 50% of people now get the majority of their news from social media. How do we make those things work for us and how do we push back against these advent of fake news and this toxi fication of social media.
Ben Hugosson: It is a very big problem and again, I think a lot of this comes back to how we engage with others. If we are to… There’s a researcher called Erica Chenowith and one of the things that she has proven is that no social movement that has been able to mobilize 3.5% of the population has failed. So, if you can mobilize 3.5% of the population, you’ll probably succeed.
Misha Zelinsky: What is define and mobilize.
Ben Hugosson: Exactly. To get people involved in some action. I think that, that’s a very good statistic because it goes to show that, we probably don’t need to get everybody involved, but we do need to get a certain percentage of the population involved. Another thing is, is that if we’re going to get to that level, a lot of people that aren’t interested in politics today is going to have to be involved in this. The way that people generally get involved in movements is not that they see something on Facebook feel very, very inspired and then sign themselves up. That’s not how people get involved on that level. There was a guy called… I forget his name, but he wrote, he wrote a book called The Making of Pro-life Activists, and he basically followed people into the pro life movement.
Ben Hugosson: These people became leaders after a while and so he could ask them, “Why did you join the movement? And they said, because I feel really passionate about this and I wanted to make a difference.” But he had followed the means, we knew full well why they actually joined the movement to begin with. A lot of them joined the movement because a friend had taken them to a meeting. I think that if we are going to get to that 3.5% then we need to start bringing friends to meetings. It’s about going through our contacts in our telephone and actually saying, who are these people that we can get involved? Who are these people do I want to bring to a meeting and to start experiencing some politics on an everyday basis basically.
Misha Zelinsky: You say don’t rely on digital, get human to human contact.
Ben Hugosson: These digital tools are just tools. I’m going to be using them to contact my friends, but I think that we do need to see that there is people to people relationships. They are the most important thing in what we’re doing and these people to people relationships are something that exist in real life. And, if we are using digital tools to actually communicate between us, then that’s great and then digital tools do play a role but we can talk to other people as well, ring them up, bring them to meetings. I think that we need to start bringing people in. People that are 100% interested in politics today, people that may be vaguely share our values but probably haven’t really been able to work out very clearly for themselves. Where they stand on issues but they need to be exposed to them basically and they need to come into our organization.
Ben Hugosson: As an organization as well dealing with this, we need to basically, create activities that we can systematically make sure that our activists are bringing new people into our organizations. That can be done with online work tools, absolutely they make the process a lot smoother. But just like in door knocking, it’s the most effective method because it is face to face and I think that we need to see that value in being face to face. Even though it might seem like a long hard slog, it is actually the most effective way of getting people involved.
Misha Zelinsky: People power, it’s old fashioned but it works, right?
Ben Hugosson: People power, it all comes down to that.
Misha Zelinsky: Just to share a quick story, I remember I was studying in London recently and they had the guy who led Macron’s campaign and he came in and said, “We had this secret weapon.” I leaned in because I was curious, because it was a party that came up out of nowhere and he said, “Door-knocking.” I was like, Oh, wow. Something that every young activists gets taught right from the beginning, but they used it. Perhaps that they hadn’t really used it much in France, apparently it’s not a really fresh thing to do. But I thought it was fascinating that person or persons still the way to get it done.
Ben Hugosson: Absolutely. The guy that was leading Macron’s campaign, he was educated by Marshall Ganz who is the lead community organizer in the world. They used that.
Misha Zelinsky: Well, people power it’s interesting because I’m always have a clunky chinwag at the end of these things, right. The question I always ask everyone is, if you’re a foreigner, you got to invite three Ozzies to a barbecue. But if you’re an Ozzie, you’ve got to invite three foreigners. I’m not sure where quite sit here, I’ll let you cheat. But, three people, who would they be at your barbecue and why?
Ben Hugosson: I can’t say anybody else, but Olof Palme, I would really, really love to meet that guy. He was amazing and if you can listen to his speeches, they are fantastic. I would invite him, I’d without a doubt invite my wife.
Misha Zelinsky: I’ll assume she’s there, right.
Ben Hugosson: Exactly, she’s the one keeping me in Sweden.
Misha Zelinsky: Very good, very good.
Ben Hugosson: I think that I would invite, who would I invite the last person, I don’t quite know at the moment, but it might be somebody from the film world.
Misha Zelinsky: Oh, right.
Ben Hugosson: I’ve got a keen interest in films. I really like film, it’s interesting what’s happening in the film world at the moment. We’ve got this massive serialization of films and maybe I’d invite one of the Marvel guys and then we talk about that. How they envisioned that going and how they have succeeded at doing that.
Misha Zelinsky: A superhero, a politician, and your wife. You got all the important ones in there, right. But look, Ben, thanks so much for joining us. It’s been a pleasure having you here in Australia. Good luck in the upcoming elections in Sweden.
Ben Hugosson: Yeah. Thank you very much. It’s been a pleasure being here.